Oi Cha: Green Tea Subbrand for Ito En

Oi Cha is a conceptual subbrand created for Ito En, focused on delivering refreshing, high-quality green tea in convenient canned packaging. The design reflects the clean, natural simplicity of the product while injecting a sense of energy and excitement to appeal to both traditional tea drinkers and a younger, health-conscious audience.

The visual identity blends custom vector graphics with originally edited photography, creating a modern and inviting aesthetic that highlights the tea’s pure ingredients and invigorating qualities. The balance of crisp visuals and organic elements reinforces Oi Cha’s connection to nature and authenticity, aligning with Ito En’s trusted reputation while giving the subbrand its own distinct personality.

This design system was created to work seamlessly across product lines and promotional materials, ensuring consistency and adaptability for future flavor expansions and marketing campaigns.