Mütter Museum Rebrand

The Mütter Museum, located in Center City Philadelphia, is a non-profit medical history and science museum established in 1863. Dedicated to preserving and displaying medical history, anatomical specimens, and unique medical artifacts, the museum plays a vital educational role for both the Philadelphia community and the broader medical field.

This rebrand emphasizes the Mütter Museum’s educational mission, creating a more accessible and modern visual language that invites curiosity and engagement from a wider audience. The design system features stylized graphics and motifs inspired by historic educational materials found in the museum’s collection — including archival illustrations, anatomical diagrams, and medical ephemera — reinterpreted through a contemporary lens.

The rebrand balances respect for the museum’s historic significance with a fresh, welcoming aesthetic, positioning the Mütter Museum as a hub for learning, discovery, and dialogue at the intersection of medicine, history, and culture.