UX/UI design projects

These projects, designed in Figma, demonstrate a strong understanding of visual hierarchy, user flow, and interactive prototyping. The first project is a conceptual redesign of the Hulu home page, streamlining the interface and introducing a dynamic shuffling system that features show clips tailored to user interests and genres, enhancing content discovery. The second project is a hero page design for a collaboration between a popular shoe brand and a well-known TV show, bringing the two concepts together through bold visuals and playful storytelling. Both projects reflect thoughtful layout design, effective wireframing, and a focus on creating engaging, user-friendly experiences across devices.